So what is branding and why is it powerful? Branding is how your company is perceived by the public. It’s the culmination of all your communication efforts from logo to websites to email signatures. Here’s some articles on why this matters more than ever, especially in this ever increasing world of options and shorter customer attention spans. How successful companies use branding (ahem Apple, Google…), the importance of startups and small business to get involved, and why it changes the way people interact with a company.
In the digital age, business growth tactics are constantly evolving. But when algorithms, platforms and effective initiatives change rapidly, how can you know what to focus on in order to formulate a successful strategy? It turns out, the answer is in the numbers.
Read MoreBrand loyalty can be worth quite a lot. In fact, a loyal customer may be your best advocate, sharing your company’s information with many friends over time. Such brand loyalty may be worth much more than the profits you make on a single purchase. Cultivating, improving, and encouraging brand loyalty provides great benefits over time.
Read MoreContent marketing encourages engagement with a brand, and engagement leads to brand awareness, recognition, and recall. Investing in quality content—and especially personalized content—connects people to the brand’s voice and builds relationships. Keep in mind that 48% of consumers expect brands to know them. That sounds like a tall order, but if you are sensitive to your customers’ needs, pay attention to customer feedback, and build your brand outreach around their needs, you’ll succeed.
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