“Cara is a true brand whisperer. She was very effective at facilitating my own brand identity awareness process. She listens very carefully and magically can pull all your disconnected thoughts together to create a seamless pattern.

I had an established brand for 5 years but not until Cara and I worked on it together did it come into its full potential. We redid my logo and brand colors as well as the overall brand identity, she created a new website for me and created a social media playbook tailored to my specific needs.

I am beyond thrilled with the results of working on my brand identity and website design with Cara, the experience far exceeded my expectations.”

—Clara Purvis, Owner

Noordwyck Salon

FULL REBRAND

Where hair dreams come true. As an established salon in Williambsurg, Brooklyn briefed me to get under the skin of their brand’s story. What followed was a strategy to create an evolved form, something that evoked warmth and retreat like its namesake, a beach in the Netherlands.

Key Projects:

• Brand Strategy

• Identity

• Brand Guidelines including tagline, mission statement, values.

• Social Media Strategy

• Reopening Campaign

• Writing and Tone

To truly bring the strategy to life, we developed an identity to fit the request “to feel like you have your toes in the sand and watching the sun rise.” The mark was created as a peephole to an oasis and the typography reminiscent of a refined 70’s feel. We tailored the newly developed values of the brand to a website that spoke to creativity, recharge, and playful details.